Tuesday, 23 April 2013

1920's and 30's Fashion and Film





As technology progressed sound was introduced to film in Hollywood. Because of this there became more and more films which began to be centred around sound and more specifically music such as the American musicals for example. These were originally created as propaganda films for the war and run from the early thirties and through the forties. Their aim was convey a sense of hope and community amongst the people who knew that war was coming. Furthermore they evoked a sense of glamour which, for the common man, was unattainable but for a short time they were manipulated into thinking that this American dream could be within his grasp.




These costumes however that were worn in the American musicals and propaganda films of America were not typical of those common people who lived and worked for a living every day. There were not there to be relatable but to be admired the American musical did this through the clothing, adornment and their grand and exotic locations of their films.



Musicals such as Top hat (1935) starring Fred Astaire and Ginger Rogers are ideal examples of this glamour which people yearned for. Ginger Rogers dress worn in the film Top Hat also gave people and ethereal sense of love which people expected from them both especially when wearing their traditional formal clothing which could have been considered as their own language of love.
Ginger Rogers dress In the film was made of ostrich feathers.



‘Their light, drifting quality imparts an airiness and femininity to the dance beyond the power of dance steps alone. From being a mere mortal trying to avoid his advances, her character is now in love, and as dreamlike as any goddess. Even as this article goes to press, many years later, ostrich dresses are still in fashion and on the red carpet at this year’s Oscars – “Hilary Swank had her goddess moment in a sequined and feathered strapless Gucci Premiere gown accented with ostrich feathers”.’






Other films were also made with a central love story at the heart and with costumes that could speak a thousand words about the characters which were often wealthy and in love. For example a Gay Divorcee also starring Fred Astaire and Ginger Rogers also with a core love story and an obvious wealth and a flair for fashion. Despite the fact that Astaire and Rogers filmed many films together all with a very similar and traditional outcomes of a pair falling in love they were still loved and idolised by audiences for their ideal lifestyle and Rogers especially was loved for her fashion.




Charlotte Cooper

80s fashion and film

The 1980s was such a diverse era for fashion, from the new romantics to Hammer pants, to the classic leggings and leg warmers.
In the early 80s, it was all about the dance themed films, such as Fame (1980), Flash dance(1983) and Footloose(1984). These films influenced dance-wear fashion, with leggings, legwarmers, spandex leotards, with Flash dance particularly influencing the over sized  one shoulder top look. Olivia newton johns "physical" music video was also inspired by this fashion.


In 1980 "the official preppy handbook" was released which helped inspire the preppy look. the preppy look "held great snob appeal", where the focus seemed to be on background and education and upper class status. films such as 1984 Sixteen candles and 1988 Heathers reflected this. 


designer underwear began to gain in popularity and became an important accessory. Lacy lingerie and negligees for women were popular, influenced by TV programmes such as Dynasty and Dallas.


Calvin Klein pretty much revolutionised men's underwear. they went from plain, generic white or other colour to objects of fashion, to be an item that men cared about what brand, colour etc. This is reflected in Michael J fox's Calvin Klein underwear in back to the future.
1982
 

During the 80s, music stars had a huge influence on fashion as well. Michael Jackson's 1983 thriller video was an iconic look with the red leather jacket, sunglasses and one glove which many teenagers would try to replicate. A similar but untidier look was replicated in 1987's the lost boys. 



Madonna also became a big influence on fashion. she popularised lace gloves, skirts over leggings and oversized crucifix jewellery.  Other musicians also influenced fashion for example, addidas trainers were popularised by Run DMC,  MC Hammer with his hammer pants, and the all in black Siouxie Soux.

1986 Top gun starring Tom cruise wearing aviator sunglasses, "increased sales of ray ban aviator sunglasses by 40%", influencing the aviator sunglasses into fashion.




Samantha Le

Sunday, 21 April 2013

1920's and 30's Fashion and Film



I began by looking into the iconic silent movie era. As there was no sound or speech it meant that visuals obviously would take a much bigger role and therefore the clothing would also play a big part in the portrayal of the character.


I found this video particularly interesting to watch as I found that the clothes and props used by the actors presented us, as the audience, with a clear message as to who they are and they speak their own language to the audience through storytelling. For example to policemen with their formal uniform hats and truncheons portrays a stereotypical concept of a policeman. Likewise the train driver with his flat cap and dirt shirt tell a story in themselves. I feel that the silent movies can be seen as true works of art due to the lack of technology meaning therefore that the aesthetic elements like clothing and costume for example were relied upon heavily to support the movies.

Charlie Chaplin
He was an icon of the silent era and furthermore the creator of the iconic ‘Tramp’ persona which lead him to be one of the most famous men in the world by 1918. Whilst other actors were required to either dress themselves for the part in the early days comics preferred to maintain their costume and their own persona as a constant rather than an ever-changing character.






Charlie Chaplin: how he turned into the Tramp
Christopher Frayling, co-curator of the V&A’s Hollywood Costume exhibition, explains how clothes are crucial to creating a film character – such as Charlie Chaplain's memorable Tramp.

Ringmaster of the wardrobe: Charlie Chaplin in 1928 in The Circus.  Photo: SNAP / Rex Features




By Christopher Frayling2:32PM BST 19 Oct 2012Comment
Charlie Chaplin’s costume as ''the Tramp’’ is a bundle of contradictions: the jacket is buttoned too tightly, the trousers are too baggy, the bowler hat too small and the size 14 shoes much too big, as well as being worn on the wrong feet. These disparate elements combined to help define his screen personality and its place in the world, including his social pretensions.
In silhouette form, the costume became, in the eyes and minds of early film-going audiences, one of the best-known, most instantly recognisable screen images in the world — up there with Mickey Mouse’s ears, Boris Karloff’s cranium, Humphrey Bogart’s trench coat, Judy Garland’s ruby slippers and Alfred Hitchcock’s line drawing of his own portly shape.
Chaplin designed the costume himself. It lasted on the screen, in numerous shorts and features, for 22 years. Only James Bond’s dinner jacket in Eon’s productions can compete for longevity and that has been worn — in various designs — by six different actors.
There are several versions of how the Tramp costume came to be invented. One, put out by the Keystone Comedy Studio, where Chaplin worked from December 1913, was that he was passing the time one afternoon in the male dressing room (a converted farm shed) — while waiting for the rain to stop — by trying on various articles belonging to other contracted comedians: Fatty Arbuckle’s trousers, star performer Ford Sterling’s shoes and so on. The stick-on moustache was intended for a villain, but he cut it down to the dimensions of a toothbrush. And it all seemed to work.
Another was that the costume was a collage of elements dating back to late-Victorian music-hall routines — Dan Leno’s ill-fitting jacket, Little Tich’s boots, George Robey’s small hat and umbrella maybe — and that Chaplin could have been more generous in acknowledging this.
He had been “discovered” while appearing in an anthology show of the British music hall, on 42nd Street in New York. Chaplin, in his 1964 autobiography, recalls the key moment as happening when studio head Mack Sennett asked him to get into a funny outfit in a hurry — everything at Keystone was done in a hurry.
“I had no idea what make-up to put on… However, on the way to the wardrobe, I thought I would dress in baggy pants, big shoes, a cane and a derby hat… I had no idea of the character. But the moment I was dressed, the clothes and the make-up made me feel the person he was. I began to know him, and by the time I walked on to the stage he was fully born… Gags and comedy ideas went racing through my mind.”
Allowing for poetic licence over the intervening years — the character in fact took quite a time to be “fully born” — this rings true. It is confirmed by the cameraman on the first film to be made featuring the Tramp, Mabel’s Strange Predicament, who in 1984 clearly recalled Chaplin coming out of the shed to “rehearse himself — that walk, the cane, the hat and things like that, you know”.
But this wasn’t the film that introduced audiences to the Tramp. Two days earlier, on February 7 1914, Kid Auto Races in Venice, California was released, a largely improvised short of just 20 shots, 572 feet, which was filmed in 45 minutes flat against the backdrop of a real-life rally of boys hurtling down a slope in soapbox cars: Sennett liked sometimes to use ready-made parades and sporting events as cheap settings. Chaplin plays a tramp who keeps ruining the set-ups of a long-suffering film director (played by the actual director, Henry Lehrman) by elbowing his way into shot and self-consciously playing up to the camera by doing little comedy routines.
At first, the spectators at the rally do not know what to make of this, but they soon begin to roar with laughter. Just like audiences who watched the film. The costume, the character, the knowing relationship with the camera, the emotional contact with the audience were all already there, in prototype form.
Just six months later, Chaplin could write to his half-brother Sydney: “I am a big box-office attraction. It is wonderful how popular I am in such a short time.” He had been directing his own films since the end of April, and was well on the way to becoming the best-known screen star in the world.
Charlie Chaplin’s memory of “the clothes and the make-up” making him feel his way into the Tramp’s character and helping “to know him” from the inside as “a tramp, a gentleman, a poet, a dreamer, a lonely fellow always hopeful of romance and adventure” has been echoed by many film actors since the silent era. They have confirmed that an essential way into a character can be through wearing the clothes which, when the film is released, can make a strong emotional connection with the audience and reveal a lot of extra information about that character, even when the talkies made mime and bodily movement and visually distinctive clothing do less work.
Bette Davis said: “If we’re not comfortable in those clothes, if they don’t project the character, the costume designer has failed us.” Meryl Streep reckons that “the clothes are half the battle in creating the character”: they help to create the feeling that the actor is not him or herself but a character in a film.
Which is why, in the opening section of our exhibition Hollywood Costume, about how the clothes define character, Chaplin’s costume was a must-have. (It is the one he wore in The Circus, which he started filming in November 1925, and was lent by the Chaplin family.) Clowns had worn distinctive costumes in film before, especially in France and Italy. But this one was a key element in a much-loved, long-running cinematic character as well.
It also has a unique distinction: it is the only costume in the show to have been designed by the actor who wore it.

Charlotte Cooper

Saturday, 20 April 2013

The Fashion and Film Relationship


I began looking into the relationship between the film and the fashion industry as a general first of all to see what was actually there between the two elements, and I was surprised to find that the relationship between the two works both ways. Not only does the film industry draw on fashion and culture and subcultures of the time to inspire their concepts and costumes, the fashion industry will also take inspiration from iconic films as inspiration for their own collections. After researching more into this I saw it more as like an unofficial collaboration which is forever ongoing in a complete cycle. They each feed the other with constant inspiration.
"Movies are about escapism and so is fashion," Wood continues. "However, whereas fashion celebrates clothes as an art form in themselves, costumes take on a different meaning in the context of a film - they play a supporting role to the plot and often take on a deeper meaning, used to transmit key messages and moods."
"Therefore, fashion designers love associations with films because it gives their clothes wider cultural significance - without Breakfast at Tiffany's, it's fair to say Hubert de Givenchy's fame might not have been nearly as widespread (or long-lasting)."

Charlotte Cooper

hollywoods representation of the 60s

hollywood has always had a way of steriotyping people, places and even eras, non more so than the 1960s.
the most popular being the flower power era.
probably the most famous hippy is the character Austin powers.
The character of Austin powers is so ingrained into the minds of the general public, there are replica costumes and there seems to always be someone dressed as him at any 60s themes party, even though he him self is a fictional character based on the era.
But how much is real and how much is just rose tinted nostalgia. 
to get a  good idea of this, i trawled though many books and movies of the era, and started to find that maybe some liberties might have been taken the costumes were actually on par, but mainly with the women, i found it incredibly hard to find examples of Mr Powers style.
there where very few examples of mens fashion in this style, yes there where examples of brighty coloured fashions for men, but nothing in austin powers style.
a fashion shoot from the 1960s.

what i did find was the mod fashions of the 60s where more subdued in colour.
 colourful clothing didnt really come into fashion until later in the 60s adn the first of the austin powers movies was based in 1963.

there is something lovable and and almost iconic about Austin powers, he is a reminder of a simpler time, when new freedoms where beginning to surface and the baby boomers where beginning to mature.
the youth of the time wanted to distance themselves from the constraints and rigid rules their parents had followed, it was a time of innocence but also sexual freedom, thanks in part to inventions like the pill.
people where looking to the future with excitement, with the promise of space travel and moon landings.
perhaps this transcended into the movies, the colours and styles of the movie, the infectious joy of this decade   helped to create a movie showing a happier time when things in the present where beginning to fail and the promises of that era never materised.





kerri copeland




Thursday, 18 April 2013

90s Americanisation and heroine

 When someone says 90s's fashion, immediately a few trends come to mind: Preppy, street wear, hip hop and grunge. In the 90s, america was a huge influence on fashion with a wave of films, tv programmes and music.

The all american high school, preppy look remained from the end of the 80s, particularly for wealthier teenagers.Chinos, slacks and plaid oxford shirts were in and reflected in films such as Clueless (1995) and 10 things i hate about you (1999).
(10 things i hate about you, 1999)
(Clueless 1995)

By contrast, there was grunge, a complete opposite to the neat, fashion conscious preppy look. grunge emerged mid-80s mainly in Seattle but became commercially popular in the 90s with bands such as nirvana, pearl jam, sonic youth.Grunge influenced popular bringing drainpipes, jeans such as Levis 501s,converse and flannel shirts and acid washed denim. As well as films such as singles (1992) and with reality bites (1994) mirroring the dissastisfaction and disappointment many young people felt during the 1989-1992 recession.  With the recession, rates of depression increased which in turn, increased the rates of alcoholism and drug abuse. 

Increased drug abuse influenced the mid nineties "heroin chic". with the price of heroin decreasing, 
heroin gained popularity, with Kurt Cobain of nirvana, and Layne Staley of Alice in chains, both high profile users. heroin was further glamorised by Calvin Klein with  his campaigns with Kate moss, looking emaciated, with dark circles under the eyes and pale skin. it was then "heroin chic" to look haughtily and frail, with bleach blonde hair, influenced by iconic films that explored heroin and drug culture such as pulp fiction(1994) and trainspotting (1996).
 




Samantha Le

Wednesday, 17 April 2013

disco fever


one of the biggest influence on fashion due to a film is undoubtedly Saturday night fever, a movie about a young man who believes his only chance to succeed is to e the disco king.
pretty much over night people wanted to emulate John Travolta character with his crisp white suit and black shirt unbuttoned down to his navel.
this movie embodied everything that disco stood for exhibiting the glamorous fashions and rhythmic music.
this film almost became  tribute to the era that was disco
people grabbed hold of the styles and fashion houses obliged.
adverts exhibiting these new styles began cropping up in fashion magazines.
                                                               
         






















this movie inevitably a marketing tool.
just like Audrey Hepburn's influence on fashion in the 1950s due to her costumes in her movies, Saturday night fever started a  new fashion craze and helped to create the popularity of disco and the fashion associated with it.

                                               

kerri copeland