Wednesday, 17 April 2013

disco fever


one of the biggest influence on fashion due to a film is undoubtedly Saturday night fever, a movie about a young man who believes his only chance to succeed is to e the disco king.
pretty much over night people wanted to emulate John Travolta character with his crisp white suit and black shirt unbuttoned down to his navel.
this movie embodied everything that disco stood for exhibiting the glamorous fashions and rhythmic music.
this film almost became  tribute to the era that was disco
people grabbed hold of the styles and fashion houses obliged.
adverts exhibiting these new styles began cropping up in fashion magazines.
                                                               
         






















this movie inevitably a marketing tool.
just like Audrey Hepburn's influence on fashion in the 1950s due to her costumes in her movies, Saturday night fever started a  new fashion craze and helped to create the popularity of disco and the fashion associated with it.

                                               

kerri copeland

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